Why consumers create personal web sites, What consumers want to communicate

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레포트 > 경제경영계열
2016.02.04
16페이지 / pptx
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Why consumers create personal web sites, What consumers want to communicate 에 대한 자료입니다.

본문내용

We Are What We Post
WE ARE WHAT WE POST
Research Questions
Why consumers create personal web sites?
What consumers want to communicate?
What strategies they devise to achieve their goal of SP?
How those web space strategies compare to the self- presentation strategies of real life (RL)?
Why people create websites?
To sell things
To Interact with other people
To Meet new People
To Keep in touch with family
For photos, Videos and other Media
For Educational purposes
The Presentation of Self
Consumers self-present daily as they select clothes, hairstyles, automobiles, and so forth, to impress others in any given context. Goffman (1959) asserts that the presentation of self is contextual, based on a specific setting and facing a definable and anticipated audience.
By contrast, personal web sites allow consumers to self-present 24/7 beyond a regional setting to the virtual world.

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