분야
pptxSummary of Lyft’s Strategy before the Simulations
Long-term driven business goals: Developing self-driving ride-sharing system, increasing market share to 50% by 2020
Branding: A. Social awareness (Standing against Trump’s immigration policy & DACA) B. Supporting community in needs (Blue Cross Blue Shield, American Civil Liberties Union, RoundUp & Donate program)
International Market Expansion: First expansion in Canada, with further expansion in Asia
Looking for optimized opportunity to invest in: $1 billion reserve
Quarter One Strategy
Our Q1 strategy focused on increasing our US presence. With long term plans to expand, but not knowing what would happen before that would occur, we thought it would be necessary to ensure our brand was strong in the US.
We had 25 existing partnerships with Mass Transit companies to provide information on travel details to prospective passengers. Continuing to build out this program would provide the foundation we wanted to pitch when venturing into new territory.
Additionally, we wanted to expand our services to include bike sharing and a scooter service (similar to citibike, and Bird, respectively). This would be consistent with our social brand (reducing emissions) and provide an inexpensive, but reliable way to get where you need to go (this is of particular importance with our demographic, millennials).
