분야
pptxSWOT ANALYSIS
Strengths:
Well-established brand
Long-term driven / value-driven / full of potentials and profitability in the future
Big market opportunity
Weaknesses:
Small capitalization: 1/10 the value of Uber
less market share: 35% vs 65%
Still unprofitable
Negligible international market expansion vs Uber’s
SWOT Continued
Opportunity:
Uber’s fall due to legal issues re: improperly vetting drivers, Sexual harassment lawsuit against software engineers, lawsuit against CEO and Founder over allegations of fraud
Lyft’s open platform strategy in autonomous cars / partnering with autonomous car companies such as nuTonomy, Drive.ai, Waymo (Self-driving car can be the game changer)
Saved up capital funds: $1 billion
Threat
As branding is one of their greatest strengths, even one scandal can damage Lyft’s reputation. Maintaining consistent good impression is both very difficult and costly.
Uber’s recovery
