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[인터넷마케팅] 위즈위드 마케팅전략에 대한 자료입니다.
목차
1.Intro uction of w I z w I d.
2. Wizwid`s M arketing strategies
3. Analysis of S W O T
본문내용
It's an Import agency shopping mall
that provides international products to consumers
through world wide distribution network.
Wizwid's appear background
International online shopping mall(overseas)
expensive shipping fee and strict&long custom processing
Cause of language barrier,
spends lot of time for searching the product information
product search is not easy
So, The Wizwid import agency started onFeb. 2001
.
.
.
.
1) The first company which offered a international on-line shopping mall in Korea. It's the most famous purchasing agency in Korea
2) Wizwid member : 2060 thousands people
3) Mutual marketing with main portal community such
as Naver, Netian, Freechal etc.
4) Market possession :52.4%
Consumer settlement amount : 50.7 billion (year 2005)