소개글
[영문] 할리데이인 사례분석에 대한 자료입니다.
목차
Profile of Holiday Inn World Wide
Industry Analysis (5 Forces model)
Strategy Group (appendix1)
Resource and Core Competencies
Strategy
SWOT analysis
Evaluation/Recommendation
Conclusion
본문내용
Strategy
Multi-brand
- For diversification of product and service - Reaction for variety demanding of customer e.g Holiday Inn Express, Holyday Inn Garden Court, Holiday Inn etc.
Low price Hotel - Good facilities and service like luxury hotel
Franchise System - The first user - 5 advantages (for hotel)
Human Resource - HR responsibility model - Succession planning model