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분야
ppt2. Identifying all the players in Hotel Market.
3. Steps in our STP process.
4. Analyze the different needs according to the segment.
5. Market analysis in terms of segmenting area
- watching for Ritz Carlton Hotel’s STP (service strategy)
6. Conclusion
- Why do we have to select the hotel market ?
We keep an eye on the successful case of Ritz’s No.1 service rank of the Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !
2. Let’s identify all the major players in Hotel market .
Top Class : Cho-Sun, Shilla, Hayatt, Hilton, Ambassador
High Class : Holiday-In, Olympic-Parktel, etc.
Low Class : General Sightseeing Hotel,
Business Hotel (low price)
Except for that, there’re some other hotel for the purpose of leisure, event at this time.
Leisure hotel : a kind of sighting hotel, but it’s different
from traditional model. It’s used by some young people who
want to enjoy their own holiday or weekend.
2) Hotel holding a event : concert, food festival, special show
