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분야
ppt1. Market Analysis
2. Company Analysis
3. Competitor Analysis
Ⅱ. Set Advertising Objectives
1. Advertisement
2. SWOT Analysis
3. Key Problems
4. Ad Objectives
5. Target Segmentation
Ⅲ. Creative
1. Creative
Ⅳ. Media Strategy
1. Media Planning
1. Auction founded in 1996. ((주)일사랑정보)
Auction started business in 1998
changed the brand name to "Auction" in 1999.
2. Auction took 80% of total market share.
3. However, after the launching of G-Market, Auction's
market share decreased.
→ In 2006, Auction was deprived of No.1 position.
I-3. Competitor Analysis
1. In 2005, LGeshop changed their name to GS-eshop.
2. They did M&A with d&shop.
1. Launched in Feb, 2008.
2. Under the influence of SK, they took the No.3
position in market.
