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분야
pptAbout the company
BMW`s Marketing Approach
Question 1.
Question 2.
Question 3.
BMW Customer
Customer Base
Question 4.
SWOT Analysis
4P`s Strategy
Question 5.
Which option should he pick?
How to make a new films?
Actions to reinvigorate in North Americas
핵심시리즈 내의 새로운 모델 출시
- 325i Sedan
(Redesigned)
- 740i Sedan with V-8 engine
딜러망의 재조직
-DOS(Dealer Operation System)
: 고객 경험, 고객 서비스의 일관성
유지 목적
공격적인 가격 전략
- 일본 경쟁업체의 위협에 대응
- 프리미엄 이미지를 유지하는
선에서의 가격 인하
새로운 시리즈의 출시
- Sport car Z3
- M Roadster, Z8 Roadster
- Sport utility vehicle, X5 출시
Question 4.
How healthy is the BMW brand in North America, relative to previous years?
What (if any) are the current weaknesses in the BMW brand?
What do you make of BMW’s growth strategy?
