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분야
pptIndustry Analysis
Company Analysis
Financial statement information
The sensitivity analysis
Expected export growth- 18.5%(08) ->3.2%(09)
One of the main reason for low expected GDP grow rate is low expected export growth rate. Exportation is one of the core factors in Korea that contributes to GDP growth.
Severe decrease in export growth is expected due to the whole bad economic situation.
Expected consumption- 2.0%(08) -> 1.7%(09)
Main reasons of decrease in consumption
1. Increase in price level
2. Increase in unemployment
3. Decrease in the value of capital assets (equity specially)
Low expected GDP grow and low expected export growth will likely lead to decrease in consumption.
And how much will the expected economic situation affect the telecommunication industry?
Is telecommunication service a necessity or a normal good?
Telecommunication service belongs to a necessity.
It means that the current and future bad economic situation will have a negative effect on the industry but not as bad as on other industries.
The domestic demand is expected to be a 5~10% increase next year.
