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분야
pptAnalysis
Improving strategy
conclusion
About FreshDirect
-introduced to New York market in 2002
-online fresh food manufacturing and delivery services in N.Y.
-The company is expanding rapidly and currently serves most of Manhattan and locations in Queens, Brooklyn, the Bronx , as well as New Jersey and Westchester.
-Vision is to change consumers' lives by providing the ultimate shopping experience for impossibly fresh food and meal solutions.
-Over 250,000 customers and has fulfilled close to 3 million orders since opening for business in September 2002.
- http://www.freshdirect.com/
-employs 900 people, generates $200 million in annual revenue grows by 15 percent each year
About FreshDirect
Higher Quality
- follow USD Guidelines, HACCP - directly from farms. - four to seven days fresher than if customers bought it from a typical supermarket
Lower Price
- Don't have a retail location, so they don't pay expensive rent for retail space - Up to 25% less than supermarket prices.
Variety Product
- specialized in perishables - offering over 3,000 varieties of high-quality fresh food.
The company decided to revamp its IT infrastructure focusing on availability and scalability to support a new, more aggressive growth strategy.
They hired a new CTO,
Myles Trachtenberg in 2004.
amazon.com
e-business
FedEx
distribution
DELL
just-in-time manufacturing capability
