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분야
pptMarket Description
Competition
SWOT
2. Marketing Strategy
Objectives
STP
4P
Action Programs
Items Competitive power Main Factors
Brand Reputation High ‘Samsung’ halo-effect
Brand Image Low Weak brand position
Performance High Dealers’ satisfaction for quality
Design / Color High Diversified design and color
Price Level Medium Similar to competitors
Distribution Channel Network Low Inferior distribution channel network
Capacity Low Low satisfaction level
Strength
Brand Awareness
Quality
Diversified design and color options
Weakness
Weak brand positioning
Inferior distribution channel network
Low satisfaction level
