소개글
[국제경영] Apple 애플 글로벌경영전략(영문)에 대한 자료입니다.
목차
-Current Status
-Production Line
-Financial Report (Q4 2009
-Financial Report ( Unit Sales by Product Line )
-Financial Report ( Stock Price )
-History 1. Foundation (1976) ~ 1983
-History 2. The Sculley Years (1985-1993)
-History 3. The Spindler and Amelio Years (1993-1997)
-History 4. Steve Jobs Returns
-SWOT
본문내용
Head Quarter : Cupertino, CA
Area Served : Worldwide
35,000 employees
CEO : Steve Jobs
Industry : Computer Hardware & Software,
Consumer Electronics,
Digital Distribution
Revenue : $32.48 billion
Operating Income : $6.28 billion
Net Income : $4.83 billion
Total Assets : $39.57 billion
Total Equity : $21.03 billion
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History 1. Foundation (1976) ~ 1983
“Bring an easy-to-use computer to market”
Apple’s Proprietary Produce System
Lack of Compatibility
History 2. The Sculley Years (1985-1993)
Leader in Desktop Publishing
GLOBAL brand
“Plug and Play”
Complete Desktop Solution
Move into the Mainstream
Low cost of products.