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분야
ppt-External Environment
Part 2. Business strategy
“Nike’s coping with the change of the industry regarding functional level” -Nike’s coping with the change of the industry regarding functional level
-Nike’s Vision & History
-Nike’s Industry stage at time
Part 3. Future Business strategy “Nike’s Future Business Strategy”
-General environment
-Establishing Strategy
-Future Nike’s Strategy
External Environment
The Globalization of Footwear Industry
Features
high labor intensive
less capital and technology intensive.
slow pattern of technology changes,
footwear market does not increase rapidly.
International outsourcing structure to Asia’s countries
Nike’s Vision & History
To bring inspiration and innovation to every athlete in the world.
‘If you have a body you’re an athlete.’
1. Simple domestic of Nike (‘1963~1972’ )
2. International stage of Nike (‘1972~1980’ )
Reborn Nike out of BRS
1971 in Canada for the first time
in Australia
1979 in Europe and South of America
