소개글
[홍보원론] third person effect(제3자효과)에 대한 자료입니다.
목차
-Third-person effect (3PE)
-3PE Components
-Why Thee (and Them) More than Me?
-What Conditions Influence the strength of the TPE?
-Consequences of the TPE
-Is it Real or Artifact?
본문내용
Third-person effect (3PE)
Davison (1983)
People tend to overestimate effects of media on others while underestimating effects on themselves.
“It’s greatest impact will not be on “me” or “you”, but on them—the third-persons.”
3PE Components
Perceptual Component
People assume that communications influence others more than the self (3PP)
Behavioral Component
People’s expectations of media impact on others lead them to take action
Censorship