분야
ppt2.Markek Research(2003)
3.SWOT Analysis
4.STP Strategy
5.4P Mix
6.Market - In Strategy
2. Salad Bar with Healthy and Fresh Dietary
3. Aggressive Enlargement Strategy
1.Dramatical Growth in Family Restaurant Market
2.5 work days in a week(more consumption)
3.Increase in Female Work Forces
4.Well-Being Culture
Demographical segmentation
- without distinction of age or sex ,
- over middle-class family
*Psychological segmentation
- people who interested in environment-friendly,
well-being, cultural food and diet
- people who want to eat food as much as desired
* Purchase-behavioral segmentation
- people who spend environment-friendly,
well-being things much
Salad Bar
Customer Suggested Menu
Korean Style Steak
Well-being trend menu
-By trend of Well-being, New Salad and seafood menu
