![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-1](http://images.happyhaksul.com/thumb/444/443632-0001.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-2](http://images.happyhaksul.com/thumb/444/443632-0002.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-3](http://images.happyhaksul.com/thumb/444/443632-0003.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-4](http://images.happyhaksul.com/thumb/444/443632-0004.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-5](http://images.happyhaksul.com/thumb/444/443632-0005.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-6](http://images.happyhaksul.com/thumb/444/443632-0006.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-7](http://images.happyhaksul.com/thumb/444/443632-0007.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-8](http://images.happyhaksul.com/thumb/444/443632-0008.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-9](http://images.happyhaksul.com/thumb/444/443632-0009.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-10](http://images.happyhaksul.com/thumb/444/443632-0010.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-11](http://images.happyhaksul.com/thumb/444/443632-0011.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-12](http://images.happyhaksul.com/thumb/444/443632-0012.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-13](http://images.happyhaksul.com/thumb/444/443632-0013.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-14](http://images.happyhaksul.com/thumb/444/443632-0014.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-15](http://images.happyhaksul.com/thumb/444/443632-0015.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-16](http://images.happyhaksul.com/thumb/444/443632-0016.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-17](http://images.happyhaksul.com/thumb/444/443632-0017.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-18](http://images.happyhaksul.com/thumb/444/443632-0018.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-19](http://images.happyhaksul.com/thumb/444/443632-0019.gif)
![[마케팅전략] McDonald’s(맥도날드)의 마케팅 전략-20](http://images.happyhaksul.com/thumb/444/443632-0020.gif)
분야
doc1-1. History of McDonald’s
1-2. Vision and Mission Statement
1-3. Global Marketing Strategy: International Menu
2. Environment Analysis
2-1. International Environment
2-2. Customer environment
2-3 External environments
3. SWOT (comparing with competitors)
4. S T P
5. Marketing Strategies
6. Conclusion
1-1. History of McDonald’s
McDonald’s certainly has a long path of history as a fast-food restaurant and lasted than any other similar type of food chain and will run for a long time as the world requires flexibility in time in any sectors. The company has proudly put the long history of the restaurant on its website but it had cut off according to its importance.
ⓜ 1940 Dick and Mac McDonald opened McDonald’s Bar-B-Que restaurant.
ⓜ 1948 McDonald’s Bar-B-Que restaurant was reopened as a self-service drive-in restaurant. The menu is reduced to nine items; hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie.
ⓜ 1954 Ray Kroc started franchise business with McDonald’s.
ⓜ 1961 Hamburger University1 opened and introduced Hamburgerology
ⓜ 1966 Ronald McDonald was introduced on the first TV Commercial.
ⓜ 1967 McDonald’s Goes International and the first international restaurants opened in Canada and Puerto Rico.
ⓜ 1971 "You Deserve a Break Today" advertising theme introduced.
ⓜ 1974 First Ronald McDonald House Opened in Philadelphia, Pennsylvania.
In the same year, McDonald’s launched a fun promotion which called Big Mac Jingle. "Twoallbeefpattiesspecialsaucelettucecheesepiclesonionsonasesameeseedbun"
ⓜ 1975 Breakfast menus started at McDonald’s.
ⓜ 1988 McDonald’s successfully opened its 10000th Restaurant in Dale City, Virginia
ⓜ 2003 McDonald's Denmark opened the world's first HFC2(hydrofluorocarbon)-free restaurant in Denmark
1-2. Vision and Mission Statement
Mission Statement
McDonald’s has a unique company culture which became a model in food industry. The most distinguishing feature of McDonald’s from other restaurants is the attitude of performing the mission. McDonald’s perform their values in practice.
