분야
doc2. Crisis of Nintendo
3. Strength of Nintendo
4. Conclusion
1). First crisis : Crisis from enlarging their business
They enlarged their business to instant rice for one meal. Nowadays it is very normal product but, it was great idea at that time. However, that business failed because they could not control taste of the instant rice. Afterwards, they did motel business, copy machine business, taxi business but they failed in all new business. As a result of that crisis their stock price went down to 980 yen to 60 yen at that time. They thought that Nintendo need to focus on their business to ‘entertainment’ industry and the key point of this business is ‘fun’. They chose a toy for their new business. It was successful.
2) Second crisis: Facing recession because of oil shock
Nintendo changed to a toy company. However, they faced with a second crisis from Oil shock in 1974. Consumer did not buy products like toys. They needed to change main business. They got a hint for new business from Atari corporation’s TV game Pong. They cooperated with Mitsubishi and they started manufacturing TV games. Afterwards, they hit ‘Game&watch(1980)’, ‘Famicom(1983)’, ‘Gameboy(1989)’, ‘Super Famicom(1990)’. They became a unique company in TV console game market.
2. www.nintendo.com
3. www.google.com
4. Naver blog
5. Robbins, S.P. (1994), ‘Management’. (fourth edition) Prentice Hall International, pp.211-228
