![[광고심리] 투싼 Tucson ix 광고분석(영문)-1](http://images.happyhaksul.com/thumb/446/445482-0001.gif)
![[광고심리] 투싼 Tucson ix 광고분석(영문)-2](http://images.happyhaksul.com/thumb/446/445482-0002.gif)
![[광고심리] 투싼 Tucson ix 광고분석(영문)-3](http://images.happyhaksul.com/thumb/446/445482-0003.gif)
![[광고심리] 투싼 Tucson ix 광고분석(영문)-4](http://images.happyhaksul.com/thumb/446/445482-0004.gif)
![[광고심리] 투싼 Tucson ix 광고분석(영문)-5](http://images.happyhaksul.com/thumb/446/445482-0005.gif)
![[광고심리] 투싼 Tucson ix 광고분석(영문)-6](http://images.happyhaksul.com/thumb/446/445482-0006.gif)
![[광고심리] 투싼 Tucson ix 광고분석(영문)-7](http://images.happyhaksul.com/thumb/446/445482-0007.gif)
분야
hwp2. Market analysis
3. The consumer awareness about Tussan ix.
4. Advertisement analysis.
5. Effective way that delivery message.
① The birth of mini SUV
The abbreviation of 'sports utility vehicle' is SUV. In korea, with spread five-day work week since 2003, the people who like leisure or sports find the car that free to run anywhere. And with the more increasing of a family has more than two cars, the more grow desire to other usages car. Because these reasons, the market of korea SUV is growing. Namely, this is the origin of the demand in market of korea SUV. In the initial stage, advertiser had emphasized the characteristics of the economicalldvertiusages in SUV advertisement like the advertisement of Sorento, Santafe, Rexton ertiso on. After they built this characteristic in consumer's mind, the consumer start to consider the car's design, comfortable to ride and additional function. And the market became subdivides to small sized, middle sized and large sized lately. In the initial stage, the SUV market was grow steadily to the spotlight of the middle sized SUV. Lately, however, this SUV market's growth is slowdown. But the SUV market is growing up in this time thanks to launch of mini SUV like Hyundai 'Tussan ix' and KIA 'Sportage R'.
