소개글
[광고심리] 투싼 Tucson ix 광고분석(영문)에 대한 자료입니다.
목차
1. Introduction
2. Market Analysis
3. The consumer awareness
4. Advertisement analysis.
5. Effective way that delivery message.
본문내용
SUV is 'sports utility vehicle‘
work about five times a week.
leisure or sports
free to run anywhere.
small size
Target 2539
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
Generally, consumers are interest about Tucson ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ix advertisement,
they pay attention to that ad’s background music.
That song is britney spears's hit song, "If you seek amy".
when they listened that song,
Consumers are likely to recall Tucson ix.
'Behavioral perspective'