소개글
[광고심리] 투싼 Tucson ix 광고분석에 대한 자료입니다.
목차
1. Introduction
2. Market Analysis
3. The consumer awareness
4. Advertisement analysis.
5. Effective way that delivery message.
본문내용
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
For example,
"When you are seat in front of TV“
"When you are going to bed now"
when consumers watch this Tucson ix advertisement,
they pay attention to that ad’s background music.
That song is britney spears's hit song, "If you seek amy".
They suggest personification of Tucson ix which is placed the contrary to viewer .
2) At the same time, they show potential desire
through Tucson ix.