분야
ppt2. Importance of Service
3. Proposal - Wrapping Service
4. WITH Analysis
5. Expected Effects
Operational Excellence
Service Excellence
Innovative Excellence
50.7% of people purchase productfor Gift
“The Study on the Factors affecting Customer
Satisfaction in the In-flight Duty-Free shop ”,
Su-min Ji, Graduate School of Chung-Ang University
“Outstanding
gift wrapping is a way to
give satisfaction
To a person and
motivate customers
to purchase the product again”
“A Study on the Type of Gift Wrapping Design ”,
Hye Sook Park, Graduate School
of Lifestyle Design, Sookmyung University
Customer Satisfaction
Motivation
Brand Loyalty
Secure loyal customers
Strength
&
Opportunity
Customers’ needs expansion
Variable Costs
Verification Problem
Weakness
&
Threat
Environmental Issue
Security Issue
