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분야
pptx2. What is problem?
3. Solution
4. Conclusion
How? Tell a story
Everland is very weak in story-telling aspect
Super Mario of Nintendo is a good example that reflects a strategy of story-telling marketing
The Game made by Nintendo in 1985 which is one of the most sold games in the world
This game has attracted people by a story of journey of a plumber who is going to rescue the princess
An icon is the most efficient way to stimulate the ordinary life
When you see the green medal logo of Starbucks, you probably think one cup of hot coffee
A logo of simple beaten apple is now a refined approach to consumers that actualize innovative design of the company
The new car icon of Toyota that make our think of a eco-friendly
Five senses
Sense of touch makes ‘Oxytocine’ hormone to make familiarity
Using the existence of zoo, Everland can provide unforgettable and happy memories to its visitors
Through contact with animals, people feel intimacy and emotional stability
