[국제경영] 구글의 중국진출

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레포트 > 경제경영계열
2010.08.27
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[국제경영] 구글의 중국진출에 대한 자료입니다.

I. Introduction
II. Hacking Attack on Google in China
III. Google in China, Now
IV. Conflict between Google and the opponents
V. Conclusion
1. Maintain doing business in china
2. Exit from China
3. Our recommendations
References

본문내용

If Google goes the same way as other companies like Yahoo or Microsoft had pursued, Google could be criticized as being naive immoralist. The reason is that Google could not sufficiently justify their act and be criticized for lack of their effort on changing the situation. But in this case, it is not just only Google who is facing this problem but many companies operating in China. It is a problem that is deeply related politically with Chinese government.
Opponents’ perspective, which includes human rights activists, is that Google is following the Friedman Doctrine. They asserted that Google decided to stay in China because of the opportunity they can get and to increase profits. They argued that Google could not fully guarantee and provide the rights to know, and also violate its principles. This is also related to the rights theories, which is that “human beings have fundamental rights and privileges that transcend national boundaries and cultures.” People who oppose Google’s decision also support righteous moralist concept because they think Google should follow the US’ standards even if they operate in China.
As a result negotiations between Chinese officials and Google over government censorship have reached to a difficult situation, and made Google to end up with shutting down its Chinese search engine.

참고문헌

Charles W. L. Hill, “Global Business Today,” Sixth Edition, P. 156
Wolfgang Benedek, Veronika Bauer & Matthias Kettemann, Book: Internet Governance and the Information Society, P. 101, http://books.google.com
Jeremiah Marquez, http://www.dailyfinance.com/article/internet-firm-in-china-stops- using/961104/, Daily Finance, March 23, 2010.
BERA TE, http://inewp.com/?p=1811&cpage=1, iNEWP.com, March 22, 2010.
Charles W. L. Hill, “Global Business Today,” Sixth Edition, P. 144
Charles W. L. Hill, “Global Business Today,” Sixth Edition, P. 145
Sharon La Franiere, “China Issues Warning to Major Partners of Google”, The New York Times, http://www.nytimes.com/2010/03/15/world/asia/15google.html, March 14, 2010
By comscore, http://www.comscore.com, Andrew Lipsman ,Director, Marketing Communications, Feburay 01/12/2009
By comscore, http://www.comscore.com, Andrew Lipsman ,Director, Marketing Communications, 08/14/2009

#국제경영 #중국진출 #구글 #경영 #중국

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