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분야
ppt2.Product & Service
3.Conclusions
Weekend : Tourists
Success model presentation of the Korean lodging industry.
Find about foreign tourist 70% that is going to Seoul by limousine in the Inchon international airport
Business hotel which make businessman first
Extracting bubble as is different from the existing hotel service that is curt and is polished
Keep grace of the special express hotel and price is level such as the middle and low price hotel
Business Customer
- IBIS’s Concept is Low and Middle Cost Business Hotel.
So they must targeting who has many business trip
frequency and which company take many cost for
business trip not to boss of the major company
-> Decrease Company’s business trip cost and secure the
Section Chief & Head of department people.
Business Customer
- IBIS’s Concept is Low and Middle Cost Business Hotel.
So they must targeting who has many business trip
frequency and which company take many cost for
business trip not to boss of the major company
-> Decrease Company’s business trip cost and secure the
Section Chief & Head of department people.
