소개글
[인터넷 비즈니스] Defeating the Dark Side of Social Networking(영문)에 대한 자료입니다.
목차
Six Recommendations (1/3)
Conclusion (1/2)
Customers as co-innovators
본문내용
To try to respond to conversations about their
brands in social media, companies would do well
to consider six sets of actions :
Develop a “social customer management” strategy.
Automate as much interaction with customers.
Balance your resources between fielding customer phone calls and responding to what’s happening on the Web.
Prioritize which customers demand the most immediate attention, and come up with a plan to ensure a timely response.