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분야
pptWal-Mart Business Overview
Strategic Business Analysis 10min
Financial Performance
Success Factors
Competitive Advantage
International Business 10min
International Business Review
Reasons of Wal-Mart Korea Failure
Strategic Recommendation 5 min
E.R.R.C Analysis
Strategic Options
US Market/International Market
Established Wal*Mart and Sam’s Clubs
Sales more than $10.7 billion
Established its own stores
Bought the Supermercados Amigo (32 stores)
Purchased ASDA chain (256 stores)
The largest profit among international market
Heavy competition against Sainsbury
First international venture
Bought Canadian Woolco (122 stores)
Similar market condition to the U.S.
Cost advantage
Aggressive Growth Strategy
Supplier relationship
Technical work process
GLOBAL Strategy,
LOCAL Focus
Balance between Globalization and Localization
Society contribution
Uncontrollable external environment
Different culture, but the same policy
Low competitive location
Most of them are in local area
Failure to notice Korean customers’ Needs
Low cost product ->Against Value
(Premium / clean shopping environment)
Display, high selling, Warehouse style
Less store no. makes less buying power
Passive investment (increase No. of store 1 /yr)
Low Competitiveness in a store sales
