[외식경영론] Darden Restaurants, Inc. 분석(영문)

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[외식경영론] Darden Restaurants, Inc. 분석(영문)에 대한 자료입니다.
목차
1. Company Description
Company history
Profile
Brands
 
2. Market Analysis
Current state of the market
Financial performance
 
3. The Competition
 
4. Operational Strategies & SWOT Analysis
Operational strategies
SWOT analysis
 
5. Conclusion
Core purpose & value
Sustainability at Darden

본문내용
The first Red Lobster opened in 1968 in Lakeland, FL as a "Harbor for Seafood Lovers" and was founded by Bill Darden

A 19-year old Joe Lee would help Darden run the restaurants and would become President of Red Lobster as the company expanded in the Southeast.

Darden Restaurants was spun off from General Mills in 1995 and included Olive Garden, which opened its first restaurant in Orlando on Dec. 13, 1982.

Current Chairman Joe Lee was the President and CEO of General Mills Restaurants, Inc.

Darden is the world's largest full-service restaurant company.

Darden Restaurants operates some of the best known restaurant chains in the country including Olive Garden and Red Lobster.

Darden has a total of 1,824 restaurants in the USA and Canada.

These include 694 Red Lobster restaurants, 723 Olive Garden restaurants, 331 Longhorn Steakhouse locations, 25 Bahama Breeze restaurants, 40 Capital Grille restaurants and 11 Seasons 52 locations.