소개글
[국제경영] 월마트 SWOT 분석(영문)에 대한 자료입니다.
목차
1.History
2.Internal Capabilities
3.SWOT Analysis
4.Conclusion
본문내용
Wal-Mart
Stores Division U.S
Discount Stores, Supercenters, Neighborhood Markets, Account for 67.2% of net sales in 2006
Wal Mart online retailer, non grocery products
Sam’s Club
Warehouse clubs, groceries, general merchandise, gasoline. Opened in 1983
12.1% of Wal Mart total sales
Wal-Mart
International
Comprise 2,980 stores in 14 countries in 2006
Account for 20.7% of sales
ASDA(UK), China, Japan(seiyu), Brazil, India etc