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[호텔경영학] 제주 신라 호텔의 마케팅 전략(영문)에 대한 자료입니다.
목차
T H E S H I L L A
J E J U
1. The reason for selection
2. History
3. Location
4. Room facilities & Amenities
5. Rooms
6. Employees
7. Occupation rate
8. Room rate
9. Target Market
10. SWOT
Competitive Hotel
THE LOTTE HOTEL
1. History
2. Location
3. Facilities & Amenities
4. Rooms & Room services
5. Attraction
6. Employees
7. Target Market
8. SWOT
9. The reason that the lotte jeju is competitive with the shilla jeju.
Competitive Hotel
THE HYATT REGENCY
1. History
2. Location
3. Rooms
4. Hotel Services & Amenities
5. SWOT Analysis
Competitive Hotel
THE HAEVICHI Hotel
1. History
2. The Meaning of HAEVICHI
3. Location (Resort Hotel, Suburban Hotel)
4. Hotel Rooms (# of room - 288, Large hotel)
5. Room facilities & Amenities
6. Target market
7. SWOT
8. The reason that the lotte jeju is competitive with the shilla jeju.
Conclusion
본문내용
- Terrace Room
The terrace room offers the ambiance of a traditional Korean house.
Beds are placed on Ondol. It is the perfect place for guests accompanied by kids, as the garden is just a step outside the rooms.
- Family Twin Room
The family twin room is designed with care and consideration for your family. The perfect and spacious room gives them and their family a comfortable stay while enjoying the breathtaking view.
- Ondol Room
Ondol is a traditional Korean way of heating a room from beneath the floor.
Shilla's unique Ondol Room gives our foreign guests the pleasure of experiencing Korean customs and the silver generation a comfortable stay.
- Corner Suite
Styled in the tradition of resorts in Southern France. Shilla's corner suite