소개글
[경영정보] 고객관리 응용프로그램 구축(영문)에 대한 자료입니다.
목차
1.CRM SOFTWARE
2.BUSINESS VALUE OF CUSTOMER
RELATIONSHIP MANAGEMENT SYSTEMS
3.NEXT
-GENERATION ENTERPRISE APPLICATIONS
본문내용
- Based on data warehouse
Use with online analytical processing(OLAP), data mining, and other data analysis techniques.
∙ Customer data collected by the organization
- Use to identify buying patterns,
to create segment for targeted marketing,
to pinpoint profitable and unprofitable cust-
omers.
∙ Customer lifetime value (CLTV)
The relationship between the revenue, the expenses and the expected life of the relationship between the customer and the company.