소개글
컨버스(CONVERSE)의 IMC 전략에 대한 자료입니다.
목차
1.Problem
Market Analysis
Self Analysis
Problem
AIDA Model
2.Ideation
Drawing Concept
Dream & Reality
It’s true
3.IMC strategies
IMC Concept
IMC Objectives
IMC Strategies
Schedueling
4.Evaluation
Evaluation
본문내용
HOW we can get 20’s interest?
Let’s arouse their sympathy!
Let’s show their daily life with humor!
내일로란 ?
즉,Rail 路
Unlimited Use of Train For A Week, Only 55,000 during vacation
Enables “20’s Romance, Penniless Journey”
Combination of CONVERSE&내일로
1 A Pair of Free Converse To Those Applying For 내일로
2 Upload & Share Your 7 Days of Journey With Converse
3 Converse Products For Excellent Experience Sharers