소개글
[글로벌마케팅] LG전자 스마트폰 마케팅(영문)에 대한 자료입니다.
목차
1.Situation Analysis
2.Solution
3. LTE technology
본문내용
1. Samsung and Apple’s market shares are increasing.
2. Nokia and LG Electronics’s market shares are decreasing, because they’ve been turned over smart phone market.
Consumers' distorted perception and lack of marketing.
Cut down on marketing investment.
In the form of marketing ignoring rival companies.
Cheap product image.