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분야
pptx2. Entry of Namyang to coffee market & change strategy
3. Change of the market
4. Suggestion of
Namyang’s distribution strategy
5. Problems
Korean coffee market size
(Criteria: the first half year of 2011)
2,000 billion won
Coffee mix market
- 1,100 billion won
중략
Dong Suh Food
Dong Suh Food Co., Ltd
Manufacturing & selling corporation
-Cereal, grain tea, coffee
Headquarter : Mapo-Gu, Seoul
CEO : Changhwan Lee, Tomas
Foundation date : 1968. 5. 23
1970 Launch the first product, Maxwell
1976 Launch the first coffee mix in the world
1978 Launch coffee for the vending machine
1992 Maxim, Enter Europe market
Overwhelming No.1
in Korean coffee mix market
Market share 77%
in the first-half of 2011
Nestlé
Nestlé S.A
Swiss food company
Headquarter : Vevey, Switzerland
CEO : Peter Brabeck
Foundation date : 1964. 3. 13
280 thousand employees working in 86 countries for Nestle
8,000 products
1866 Started to produce infant food
1905 Nestlé and the Anglo-Swiss Condensed Milk Company merge
1938 Nestlé introduces Nescafe
1977 Established Nestle
Developing product innovation & improvement through continuous R&D investment
