소개글
[소비자행동론] ZMET기법을 이용한 싸이월드 분석(영문)에 대한 자료입니다.
목차
1.Introduction
2.Preparation
3.Interviews
4.Consensus Map
5.Suggestion
본문내용
INTRODUCTION
Social Network Service is rapidly growing in Korea
In contrast,
Cyworld users are continuously decreasing
The Problems is…
1. What are the critical factors that people use SNS2. Is Cyworld providing proper services to their consumers?
SNS←Issue→Cyworld
PREPARATION FOR ZMET
Interview PlanThe overall planning for ZMET Interview
1. Preparation for ZMET Questions2. Correction for flow of questions3. Completion of Questions 4. Finding 5 informants5. Provision 5 topics and requesting 5 photos for the interview6. Training interviewers for extracting proper answers7. Performing the interviews
8. Describing Consensus map9. Extracting important criterion and Feedback
NEXT>> Final Presentation 12. 6. (Tue)