소개글
[경영학] G&B 영어학원 기업 분석(영문)에 대한 자료입니다.
목차
1.*Company Background
2.*5 force theory
3.*case background
4.*strategic Priorities
5.**Our present: Persil
본문내용
Blue Ocean Strategy at Henkel
*Company Background
• Foundation : 1876
• Headquarter : Düsseldorf/ Germany
• Employees : About 50,000
• Well-known brands : Persil, Schwarzkopf, Loctite(홈키파, 홈매트)
• ‘A brand like a friend’
• Business areas –Laundry & Home care
-Cosmetics/ Toiletries
-Adhesive Technologies
World’s sustainable company. World’s most ethical company.
Social responsibility (Henkel Smile)
*5 force theory
Intensity of rivalry
Many firms already established in the industry
Low rivalry among established firms
Rivalry is not a major issue
Threat of new entrants