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[마케팅] 허경환 닭 가슴살 `허닭` 마케팅 전략(영문)에 대한 자료입니다.
목차
Introduction of ‘HEODAK’
The Previous and The Present state
Plans for the future continuous growth
Industry Analysis
Competitors Analysis
New Strategy 1
New Strategy 2
본문내용
July, 2010: (주)얼떨결 was founded by HEO.
January, 2011: ‘HEODAK’ was introduced through the online shopping mall.
The number one of sales in online shopping mall in 3 months after introducing.
August, 2011: It turned over 1억 1천 만원.
It has kept the number one of sales in a market of chicken breasts.
The market of chicken breasts wasn’t developed.
Concerning about Diet and Health was increasing.
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Niche Market
Big Opportunity