소개글
전략을 형성하는 5가지 경쟁요소(The Five Competitive Forces That Shape Strategy) 요약(영문)에 대한 자료입니다.
목차
Intro
The five competitive forces that shape strategy
Factors, not forces
Changes in industry structure
Implications for strategy
Competition and value
본문내용
INTRO
Michael E. porter (1947년~)
Michael E. Porter is a leading authority on competitive strategy.
He announces ‘The Five Competitive Forces That Shape Strategy’ on January H.B.R article ,2008.
The five competitive forces that shape strategy
The Five Competitive Forces appears differently depending on industry, and this ultimately determines the profitability of the industry.
In most cases, new entrants press existed industries in prices, costs, and the rate of investment.
It can affect a lot when new entrants from other markets get into another market.