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분야
docx2. SWOT ANALYSIS
3. RISK PROFILE ANALYSIS
4. CONCLUSION
About North Face
The North Face, Inc. is an American outdoor product company specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags.
The clothing and equipment lines are catered towards wilderness chic, climbers, mountaineers, skiers, snowboarders, hikers, and endurance athletes.
The company sponsors professional athletes from the worlds of running, climbing, skiing and snowboarding including David Carrier Porcheron and Johan Olofsson.
It came to Korea in 1997 by GoldwinKorea.Inc and became trend among young people rapidly.
Rise in popularity, counterfeiting, and theft
In the late 1990s and early 2000s with the rise of wilderness chic, The North Face became a well-known brand and its popularity, especially among youth and college students, increased substantially. Due to the high demand for and the high prices of these products, a market developed for counterfeit The North Face goods. The massive counterfeiting has prompted the creation of a website with information for consumers intending to purchase North Face items online in 2004.
The North Face products are also targets for theft. In early 2005, a group of teenagers from Washington D.C. were arrested on charges including the armed robbery of specifically The North Face jackets from randomly picked students on the street. Allegedly, the thieves would then resell the products for a substantially decreased price.
