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분야
pptx2.off-line Kyobo bookstore
3.on-line kyobo bookstore
4.Suggestion
5.Q&A
Kyobo book was established in Gwangwhamun By Sin young ho in 1980
He says “people make the book, the book makes people”
No. 1 offline book store
2. Offline Kyobo bookstore
1. Arrangement of books
2. Stationeries, CDs and café in store
3. Purchasing management
4. Stock management
5. Distribution center
6. CRM(Customer Relationship Management)
Offline Kyobo bookstore
- No.1 off-line bookstore in Korea
- Approximately 70,000 people visit Gwanghwamun branch daily
- Operating total 16 branches
1.Arrangement of books
Kyobo bookstore devides books into 11 kinds and arrange books by this section.
It places computers that customers can search books without staffs' help.
3. Purchasing management – Outsourcing
Kyobobooks are focusing on service, not publishing.
publishers outsource sales to Kyobo books and
Kyobobooks sell books in their stores.
Publisher → Kyobo Inc → customer
4. Stock management
Fixed order quantity and fixed order term
Managing stock and holding cost
Kyobobooks usually uses outsourcing so if there were more
demands, it orders books which it needs at that time.
The managing and holding cost are 1% of each books' price.
