소개글
카페베네 3C, STP, SWOT, 4P전략(영문)에 대한 자료입니다.
목차
Motivation for selection
Market Analysis
3C Analysis
STP Analysis
SWOT Analysis
4P Analysis
Conclusion & Suggestion
본문내용
Company
Caffebene’s character
· Domestic brand
· Latecomer
· Rapid growth
· The greatest number of stores
· Overseas expansion ; America, China, Philippines
How to make Caffebene own image
· Differentiation of interior.
Emphasis on the benefit of store, increase in the number of stores
· Consumer-oriented marketing
Star marketing, PPL marketing, storytelling, public investment