소개글
[서비스경영] 쇼핑의 미래(영문)에 대한 자료입니다.
목차
1. The history of omnichannel
2. Digital retailing’s threat
3. The important thing they must learn is to stand on their reinvention ideas.
4. Advantages of online retailers and offline retailers.
5. Technical innovation of the offline shops.
6. Human resource realities of the offline shops.
본문내용
1 Omnichannel retailing
▶ Today?
The rates of e- commerce of total retail sales
is increasing
&
Much digital retailing is now highly profitable
&
Digital information influences about 50% of
store sales