분야
pptxWhat is ?
H&M’s business concept
H&M Seven important core factors
H&M growth target
H&M expansion strategy
H&M sales/ net profit / brand value
Analysis
STP - Segmentation, Targeting and Positioning
4P – Product, Price, Place and Promotion
SWOT – Strength, Weakness, Opportunity
and Threat
SWOT suggestion
H&M Problems/ solution
Competition between H&M and ZARA
FOREVER21
Conclusion
Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all over the world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
“H&M produces trendy fashion product and offer it for affordable price to consumer.“
- Rolph Erickson
.
.
4P - Product
H&M products are not produced from any factories
- 700 independent suppliers
Dealt with responsible product officers
conscious materials for a more sustainable fashion future
- Organic Cotton
H&M is the world/s largest user of organic cotton and continues to invest in the fibre because organic cotton is grown without chemical pesticides or fertilizers. This eliminates the use of costly chemicals for farmers, is good for their health and reduces the impact on the environment.
