소개글
렛츠무브(Let`s Move) 캠페인(영문)에 대한 자료입니다.
목차
1. PROGRAMMING
2. EVALUATION
본문내용
CAMPAIGN PROGRAMMING
Campaign messages
EAT HEALTHY, GET ACTIVE!
Our kids need to eat healthier food
and move actively
Motivate behavior of target publics
Not difficult to do
Make positive attitudes about campaign
(중략)
A P P L I C A T I O N T H E O R Y
P l a n n e d B e h a v I o r
Attitudes
Children believe that If they follow [let’s move]’s suggested steps, they could be healthier.
Subjective Norm
Parents, schools, health care providers significantly affect children’s behavior
Self-efficacy
Through let’s move lecture and participation programs, they will have power to say ‘no’ about wrong diets.
Eventually through lectures and programs,
make people easily join in campaign