분야
docx#2 SWOT analyses
#3 4P analysis of Neutrilite
#4 Positioning Map
#5 Survey Analyses
#6 competition’s advertisement Analysis
#7 Analysis their advertisement
#8 CSR analysis
First, Nutrilite is a health-functional food company founded in 1934 by 칼렌보그. Since then, they make products with natural materials in their own organic farm, and conducts product testing more than 15000 times per month. Also, they are making good impression to public with many charity activities related to corporate social responsibility.
Nutrilite has many kinds of products for different age groups like products for elders, kids and all ages. Among these, Double X is for all ages and we will mainly focus on this product because it’s the most well known Nutrilite product which recorded 1 billion won for accumulated sales.
#2 SWOT analyses
SWOT analysis; We thought about Nutrilite’s strength, weakness, opportunity, and threats each. Among many strengths, Nutrilite’s the best strength is their trustworthy. For instance, they, specifically Amway, provide a differentiated customer satisfaction service. In Korea Amway, even though customer opened and used a product after purchasing, they conduct a service that permits refund if they don’t satisfied with the product, and quality is also high. This service gives customers an impression that Amway sets first priority on them and guarantees their product from beginning to end. But, Nutrilite’s weakness is on their low awareness and relatively high product costs. In fact, high cost is based on cost-added by value.
