of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the golf equipment industry changing? What are the underlying drivers of change and how might those driving forces change the industry?
1. Rules and Regulations on Golf Equipments
The most competitive golf equipment
position of women in society is extremely low.
In the middle of Asia and Europe flourished trade, the number of men is very important for people. People to ride a camel to cross the desert and other tribes of the area, a number of the men was a very important factor. As a result, they preferred men. For survival of the tribe, men were willing to enter a war, If they win, they kill other tribe
Without Security, No Nation
Following ROK-U.S. Mutual Defense Agreement
Contribute to maintaining international peace
Strengthen the ROK-US alliance; which will enhances our security
Late dispatch or not dispatching – Connected with our security
Previous examples of late dispatch in 1991 Gulf War
Economic & Security pressure by relocating USFK
Express position of firm oppositi
Role as a bottle cap
Restrain factor of Japan’s nuclear armament
Nuclear umbrella & positive security assurance
- Same position related to the regional security issue
Role as a stimulus
- Active participation in the war on terror after 9/11
Demand for amendment to the article 9 (Armitage Report, 2000)
->> Raises a question about the bottle cap role
->> Lead to an arms races
share Market share Market share
Coca-cola 24.2% 23.9% 21.7%
Pepsi-cola 17.4% 17.9% 18.8%
Pepsi-cola is chasing the Coca-cola in overall beverage market share.
But, so far, coca-cola adheres to superiority position than Pepsi-cola
Main factor of Market share growth about Pepsi-cola is different beverages besides cola.
That is, in cola area, Coca-cola is best.
What is Epic?
Epic A long narrative poem in elevated stature presenting characters of high position in adventures forming an organic whole through their relation to a central heroic figure and through their development of episodes important to the history of a nation or race.
9 characteristic of Epic
1. It opens in medias res.
- Iliad (9th c. BCE) and the Odyssey (9th c. BC), by Homer
of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas
The year 2003 started well with the acquisition of Mövenpick Ice Cream, enhancing Nestlé's position as one of the world market leaders in this product category. In 2006, Jenny Craig and Uncle Toby's were added to the Nestlé port
of new Korean fashion designers.
Juun.J participates in Paris Collection and recently doing collaboration with Bean Pole acc.
1. To reduce the risk of the new product failure
Merely 20% of new products considered successful
(Aaker 1991 ; sheinind Schmitt, 1994)
2. Growth strategy/ Survival reason.
Expecting the positive feed back
Decline of Current industry : Fuji film -> Digita
of his mistresses, and founded the church of England that split from Vatican, after his request was denied, the less strict Chosun dynasty’s rules with the acknowledgement of mistress’ sons made it much easier to keep the throne in the family. This way, the Chosun Dynasty never had to face such political risks as England did, after the King Henry 8th incident, with war against the first queen
of Companies
1) Standardization
The definition of standardization can be divided in to two groups which are marketing program and marketing process. The standardization in marketing program is a process which product design, product positioning, brand name, packaging, selling prices and customer service programs are performed in uniform with no influence by different individual market status.