Athlete가 싸우러 나갈때 입는
갑옷(Armour)"이라는 의미를 담아
"Under Armour"라고 명명함.
운동선수가 가진 능력을 최대한 발휘하게 하는
"Performance Apparel"이라는
새로운 상품 카테고리를 창출.
중략
2. Under Armour Strategies
시장침투전략 (Market Penetration)
기존제품을 기존시장 내에서 보다 많이 판
Todays Logo
Three-parallel striped design
Became the “world mark” for Adidas products(1997)
Depicts the mountain, which is to point towards the
goals and challenges that lay ahead.
inspire, support and equip all athletes in the best possible way to help them achieve their optimal performance
helps consumers achieve their ‘impossible’ by encouragement and tailoring the
Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on fashion and life-style; and Adidas Sports Style, about sport style, with the main group within this one being Y-3.
2. Price: Adidas‘ products are shopping product, and able to penetrate the market by its proper price within competitors. Also Adidas practice price differenciation strate
performance sharing plan, fitness center memberships, time off, retirement, and more.
NIKE+ (NIKE PLUS)
‘Meet your personal trainer’
A device which measures and records the distance and pace of a walk or run.
The Nike+iPod consists of a small accelerometer attached to or embedded in a shoe, which communicates with either the Nike+ Sportband, a receiver plugged into an
iPod nano, or
regular and temporary employees perform same work in same level, temporary employees have to receive less pay. Inequity causes anger of temporary employees, and forces them to work worse to meet the degree of the salary.
Sure, managers try to make norms to control performance of temporary employees, for example, monitoring system, but the communication way of down-up rarely happens as they
3. Characterization methods
Fig1. Cross-section of products
1) PVC flooring
A. Existing flooring materials
i. -Resilient flooring is made of material that has some elasticity. It includes many different manufactured products including linoleum, sheet vinyl, vinyl composition tile (VCT), cork (sheet or tile), rubber, and others. Performance surfaces used for dance or athletics are
performance review.
10. Have the entire company celebrate great customer service.
iii. Organizational Structure
Zappos.com is an electronic commerce company specializing in footwear and is currently based in Henderson, Nevada, USA. The company warehouse is located in Shepherdsville, Kentucky, along with an outlet store. In addition, Zappos has two outlets stores in Las Vegas, Nevada and
performance review.
10. Have the entire company celebrate great customer service.
iii. Organizational Structure
Zappos.com is an electronic commerce company specializing in footwear and is currently based in Henderson, Nevada, USA. The company warehouse is located in Shepherdsville, Kentucky, along with an outlet store. In addition, Zappos has two outlets stores in Las Vegas, Nevada and
perform tasks using the electronic mail system,
13. The electronic mail system provides helpful guidance in performing tasks.
14. Overall, I find the electronic mail system easy to use.
(Davis, 1989; Venkatesh & Davis, 2000)
데이비스는 인지된 유용성, 인지된 사용의 용이성과 같은 핵심 개념이 도출된 이론적인 근거를 다음과 같이 제시하고 있다.