No.1 ‘direct mail’ skincare company
Customer satisfaction / re-purchase percentage exceeds 50%
Naturalism
Provides health foods
Segmentation
Internet/Mail order sales
Reasonable cost
→ direct transaction
First Sales(1983):
₩20billion
1st place in two months at the online shopping mall
Current Sales(2006):
₩80billion
100% growth rate through online sales
Got Skills to develop game in major scene
6th place sales scale in year as global game developer
already has business infrastructure in 40 countries.
low scale, low financial power
limited skills
low brand awareness in other countries compare with sales
Smartphone market growth
wide spread of open market(App store)
raising unlimited data pay plan users
export scale is ra
Apparel Sales
Specialty Store
Big Size
Baby Boomer
Wal - Mart
Fast – Fashion
Change of Customer
1946 – 1964에 태어난
8천 만 명의 Baby Boomer인
중·장년층 소비자에게 주목
“ 여성 Baby Boomer ”
매년 의류에 410억 달러 지출
소비자
자신 스스로
스타일을
연출시키길 원함
다양한 브랜드,
디자이
top-quality products gives our lives deeper meaning
and makes our work even more pleasurable and satisfying.
“여기서 나가면 다시는
중국제 싸구려 나이프
따윈 사지 않고
스위스 아미 나이프
구입해야지!”
Brand Store
■ 신제품 쉽고 빠르게 구매
■ 이미지 유지 및 제고
■ 빠른 시장 침투 가능
1. Look across alternative industries
Demand-side competitors (NTT DoCoMo’s i-mode)
What are the alternative industries to your industry?
Why do customers trade across them?
By focusing on the key factors (mobility, killer apps)
that lead buyers to trade across alternative industries and
eliminating or reducing everything else,
you can create a blue ocean
Global 5th Tire Maker
1st in Profitability
1st in Quality & Productivity
Clear regional focus more effective in localization and differentiation strategy
Overlapping human resources : as there are separate departments in each regional headquarters, there can be a waste of human resource and other resources
1.HanKook’s management lacks cultural diversity and heavily cen
중국, 미국, 홍콩, 싱가포르로 해외 사업을 확대하였습니다.
2006년 11월에 뉴욕 소호, 2007년 11월에 런던 옥스포드 스트리트에 글로벌 플래그십 스토어를 오픈하면서 본격적으로 글로벌 브랜드의 면모를 갖추게 되었고, 그 세 번째인 파리의 오페라점이 2009년 10월 1일 오픈을 준비하고 있습니다.
한국,
ested in healthy foods
The Brazilian people loves to drink in a bar. There are numerous bars in brazil. The Brazilian way of drink is to drink with friends, family and enjoy the atmosphere. By selling makguli in Brazilian bar, they could drink low alcohol and enjoy talks with their friends and family without worrying about hangover next day and share ideas about the drink.
→ Awareness
AMOREPACIFIC that 태평양 made is a new brand name for entering to New York market
By the plan of AmorePacific to become global company
'Lolita Lempicka' launched in France, 1997
While the market share of AMOREPACIFIC
is currently increasing around the world,
"Lolita Lempicka“ become representative brand of the world
Lack of understanding
In French cosmetic industry