1. 서론
클라우드 컴퓨팅 (Cloud Computing) 이란 인터넷 상의 서버를 통하여 데이터 저장, 네트워크, 콘텐츠 사용 등 IT관련 서비스를 한번에 사용할 수 있는 컴퓨터 환경을 말하는 용어이다. 이 시스템은 국내 뿐 아니라 해외에서도 IT 트렌드라고 불리며 주목 받고 있다. 클라우드 서비스는 IT환경을 근
Market analysis and STP
Market Segmentation & Targeting
Segmentation & Targeting
Age and life-cycle stage segmentation
- Age segmentation : 10대 / 20대 / 30대 / 40대 …
life-cycle segmentation : 직장인 / 주부 / 학생 / 전문직 /
운동선수
▷8seconds의 main target인
20-30대 젊은 연령층의 대학생 / 젊은
Summary of Proposal
reason of select and expected value of strategies
As fast food chains which provide quick meals to people has played an important role in today's busy society, the way of producing clothes has also become faster. Clothing industry is hard to keep in control because of fast changing needs of customers. However, Zara the clothing brand of Spain has maintained at the wor
day after day on US Medias, criticizing Japanese workmanship had disappeared. Even US congress put pressure on Toyota, hoping it will help US automobile industry bring back its position on the market. This entire incident was call Toyota Recall Crisis, and Toyota, which had a dominant position on the automobile market, lost its power and allowed other companies, Hyundai and GM, to catch up.
1. Executive Summary
Currently, Pro specs is the Number 1 selling walking shoes in Korean shoes market, and this strategic marketing plan aims to explore the United States' shoes market of Pro specs. So ‘Pro-specs’ is in introduction stage of the product life cycle in the United States' shoes market. The purpose of this marketing plan is to increase the United States' market share of Pro s
analysis, which proves the potential with increasing visitor number and receipts in casinos, target market is set at tourists from China and the ASEAN countries. Followed by the competitor analysis on Resorts World Sentosa and Marina Bay Sands, site selection is carefully decided on Marina Bay where the coastal location and proximity to Changi International Airport put Asian Pearl into an advant
. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
1. About CONVERSE
1-1.Time Line
1908: Capital investment of $250,000 by Marquis Mills Converse establishes Converse Rubber Co. in Malden, Massachusetts with 15 employees.
1921: Chuck Taylor joins Converse with idea for all star improvement.
1962: Converse develops a low‐cut version of the All Star sneaker, shoe of choice of pro players and those looking for a laid back lifestyle.
1974:
Ⅰ. INTRODUCTION
i. About Groupon
Groupon, coined from the two words "group" and "coupon" is a "deal of the day" website that offers discounts on products and services. Groupon is a deal-of-the-day website that is localized to major markets in the United States and Canada. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston and New York C