of service. so, Popeyes should implement aggressive store open strategy rather than investment for service education. actually Mcdonald has been successful to increase salse for this strategy.
4. marketing straregies
1. cafeteria style
As our group briefly said in the positioning section, we target POPEYES as a new culture place like Starbucks. At the same time, this positioning of
of the most evident facts showing that they are not targeting ordinary luxury goods customers is the extraordinarily high price. The high price implies that they are targeting people who don’t bother much to spend fortune on their products. According to the research and the evaluation of current communication strategy which will be shown in the next page, it was quite evident that they don’t
1) Passive marketing strategy
-> No TV commercial (except perfume)
2) Wanted to find out the unusual marketing strategy ; focusing on the other marketing mix.
Expected growth : 0 –5%
Competitive system
Extension in Asia
Global strategy trend of the luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and bran
of nice, competitive, hard-working people who like to have fun at work. An “each one teach one” philosophy is ingrained in the culture, and all the great leaders in the company are amazing teachers. We believe our employees often learn more through the examples and lessons of mentors than they do in formal training.”
“Nordstrom customer services are always directed toward excellence.
of customers, society and humanity as a whole.” The “Hanwha spirit” of trust and loyalty is the basis to this pursuit. This is emphasized in their recently declared corporate identity of “TRI,” which stands for trust, respect and innovation. In conveying such philosophy among workers, the company works on developing well-organized education, on-line education and voluntary service oppor
of home staying abroad. Here the question asking gestures of receiving a drink when elder people pour on a glass. Situation C is with future parents in law in the situation of meeting the parents for the first time at the airport. Here, the question asking gestures of pointing direction to superior was added. The actual interview questions attached at appendix 4. The data were collected in the in
etc. )
* Philanthropy (charitable giving you something to them)
* Corporate Governance
* Environment (money, time, manpower) committed
CSR maintains a business
and become increasingly important in the success.
CSR is close to unity to allow companies
provide corporate strategy.
In addition,
By providing meaning and direction to management
is to maintain the business.
ofEducation, Gangnam, and two in Yangjae.
Time period: Surveys were conducted from 6th to 8th May, 2010. The dates were chosen to cover customers from both weekdays and weekend, for businesspeople using their breaks or after-work hours during the weekdays, and university students using their time off on weekends.
Method: Respondents were conveniently chosen from actual customers visiting
2.2 Structure
NH has a counterpart functional structure under the four categories – department of general management, agriculture, stock breeding, and credit in both headquarters and local cooperatives. However, each local cooperative operates freely from the headquarters while all they need to follow is the basic direction from headquarters. As a sub-unit, each local cooperative is autono
educations like job rotation to leadership education for managers, KT continuously motivates its members to develop their capabilities.
On the other hand, KT was once a public cooperation, so there were some problems caused by rigidity in the organization. To overcome the present difficulties, they tried to streamline their staffing structure. As part of this effort, they are trying to abolish t