Internal
Many unnecessary lines
Lack of innovative ideas
Strategy just imitating other brands
Always second position in shampoo market
External
Slow shampoo market growth
High competition
Increasing diverse desire of consumers
Eco products failed to appeal to customers
Need a new creative idea
to win the competition in shampoo market
1. Introduction of the organization
A. Purpose of foundation
Korea Minting and Security Printing & ID Card Operating Corporation (KOMSCO), established with full investment from the central government under special law in 1951,was founded to manufacture currency in the Republic of Korea.
B. Main function
Its major function is to manufacture the banknote, coin, national bond, various securities
Analysis of Industry
Introduction of Paldo co.
Paldo is the global leading food company, and all corporate activities of Paldo are based on the founding philosophy of “constructing a healthy society”.
What is Brand?
Brand can have dimensions that differentiate it in some way from other products designed to satisfy the same need.
Destination Brand is a way to communicate a destination’s unique identity to visitors; a means of differentiating a destination from its competitors; a uniform “look” that a
<1st PRESENTATION REPORT>
[1] Executive Summary of Kerasys
Kerasys is a com-pound word that is Keratin plus Care system. They are launched a Kerasys hair clinic system and they are received a prize from first year in shampoo market. Then, they were continuously received many awards. Their brand mission is pursuit of advanced beauty through optimal hair recovery effect. Kerasys' brand co
1. Topic
This time we are going to research the safety management and improvement in small scale one room construction. According to the current situation we need to reduce our research scope. So we are focusing in the vicinity of Kyunghee Univ. and Hankuk Univ. of Foreign Studies.
2. Problem statement
2-1. Construction’s needs and industrial accident
2-1-1.
New one-room construct
Problems and Solutions
2.1 Ambiguous Design of Calendar
2.1.A Problem Statement
When we use ‘calendar’ in iPad, there is a big problem regarding visual perception. The problem is that it is not easy to discriminate holidays from weekdays, because fonts and colors for those two are same.
We can analyze this problem by using the concept of Gestalt grouping. Our mind system follows t
(1) 프로젝트 목적
IT기술이 발전함에 따라 새로운 커뮤니케이션 수단으로 자리매김하고 있는 Blog 시스템에 대해 현재 우리나라의 회사들 중 하나를 선택하여 성공 or 실패 사례를 분석하고 Blog 시스템이 과연 회사 내에 어떤 역할을 하였으며 그 목적과 실효성이 무엇인지 알아본다.
(2) 프로젝트